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What Happened to Steven’s Girlfriend After He Crawled Back Down The Lattice?
You’ve seen it. It’s one of the most popular TV spots on the air right now. For Xfinity, it features the sweetfaced young Steven, parked outside his teenage girlfriend’s house. He’s waiting for her parents to go to bed before sneaking around back, bribing the dog with food, hopping the fence, tiptoeing alongside the pool and then up the lattice to her opened bedroom window. Only to get busted by her father.
“You must be Steven’s phone.”
It’s funny. Steven seems confused about what to do for a moment until he realizes that his best bet is to go back out the way he came — or tried to come — in. Down the lattice. The girlfriend is sitting on her bed like a statue. She doesn’t move, doesn’t blink, we’re not sure if she’s even breathing. It’s a hoot.
My background in advertising has been mostly print. But TV ads have always been fascinating for me too, and one of the mind games I play with myself, when inspired by certain TV spots, is envisioning the scene in real life. And taking it beyond the director yelling, “Cut!” What happens, I wonder, after the camera stops rolling?
In the Xfinity ad, I puzzle over what his young girlfriend’s father did after Steven left?
